Good website content does more than just sit on a screen. It makes things happen.
Content should be doing a number of jobs. It’s one of the main factors in determining where your site is ranked by the search engines, and it’s heavily influence what users do once they’re on your site. Do – they stay and read more, do they get in touch, or do they leave and go somewhere else?
Content is critical to your site’s performance.
It’s also the case of most delays with website launches. Web developers tend to avoid because producing quality content production takes time, skill and experience. The reality is that More often than not, businesses don’t have the time or the inclination to write content for their website.
We offer content production to help ensure quality and impact of site copy and to expedite launch.
We start by taking a brief from you, to identify your key messages and details about out your products and services. You can leave the rest to us.
We’ll combine this information with the results of our keyword research and content best practice to produce content for your website that speaks to users and is optimised for search.
We’re able to combine the experience and dexterity of highly experienced professional copywriters with data insight into search traffic and trends.
With knowledge of what works in your market we create bespoke, high-functioning text
Our content thinking.
Search optimised content
Website content has to serve two core purposes – it has to be picked up by search engines for ranking while also engaging site visitors. It’s a balancing act to play to two separate audiences, but necessary if you want to achieve strong rankings while ensuring your website performs.
We fully integrate our content production with our SEO activity. Our content is structured and produced based on the results of our SEO research and user search intent analysis. Out data-driven approach enables us to align and match your content to actual search queries within your market.
We look after all of the SEO elements for each piece of content we produce, such as meta descriptions and page titles to ensure consistency and full focus on the target keyword.
Good content has the potential to bring in enquiries and generate income. The content we produce is based on keyword research and insight into user intent. It has to be written in a way that will satisfies search engine ranking factors and satisfies the user intent behind the search. This takes skill and experience, and an understanding of both what it is search engines are looking for in high-ranking content and how to engage readers.
Keep fuelling the fire
Websites that rank well are good at satisfying users’ appetite for new content.
Content is never ‘once and done’. If you really want to top the search results, it’s an ongoing commitment and gradual build up of content as an online asset. We develop editorial calendars for clients, to agree the volume, type and production schedule for each piece of content.
Mix it up
There are different content needs to be satisfied – content that informs, content that helps users solve their problems and content that entertains.
We encourage clients to look at content in different forms. Think infographics, white papers, short form. Depending on your goals, we can help to match the type of audience and message to a suitable format that will attract optimum engagement.
Get In Touch Today!
Phone: 0333 939 9950
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Please note all calls are answered 'Rokman Group' please ask for Merseywide.
Merseywide is a trading style of Rokman Group Limited Company number 09097843
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